Fashion marketing and management

Campus Bachelor Full Time
Delivery
Campus
Study mode
Full Time
Level
Bachelor
Starts
Fall, Spring

Introduction

Fashion marketing and management is a Bachelor program taught at Savannah College of Art and Design, USA. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor's Degree in Fashion Marketing and Management at the Savannah College of Art and Design combines creativity and analytical skills to prepare students for a dynamic career in the fashion industry. This course explores various aspects of fashion marketing, branding, retail strategies, and consumer behavior. Students delve into market research and learn how to craft compelling marketing campaigns that resonate with different audiences across the globe.

The curriculum typically includes subjects such as fashion merchandising, digital marketing, supply chain management, and trend forecasting. The hands-on experience provided through internships and capstone projects enables students to apply theoretical knowledge in real-world contexts. Participants engage with diverse tools and technologies essential for success in the contemporary marketplace.

Studying in the United States, particularly at SCAD, allows students to immerse themselves in a rich cultural landscape and stay at the forefront of fashion trends. The university's strong connections with industry leaders, as well as its vibrant student community, provide ample networking opportunities and insights into the global fashion market.

Admission Requirements

The minimum requirements for admission in Fashion marketing and management at Savannah College of Art and Design for all applicants (Domestic or International) are:

  • program specific academic requirment set by Savannah College of Art and Design.
  • English Language OR any other language requirments as set by Savannah College of Art and Design as pre-requiste for admission in Fashion marketing and management.

Note: Please check the university website in the link below.

Typical academic prerequisites include a high school diploma or equivalent. Prospective students are encouraged to present a portfolio showcasing their creativity and relevant experience, along with references or recommendation letters that reflect their interest in the fashion industry. International students are generally expected to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. Minimum scores may vary, so it's advisable to check specific requirements as they may differ by program.

Courses Units

Please check detail of study units at https://www.scad.edu/academics/programs

More Information

  • Fashion Marketing Manager
  • Brand Strategist
  • Merchandise Planner
  • Retail Buyer
  • Visual Merchandiser
  • Digital Marketing Specialist

Scholarships

80 fully funded scholarships are listed for USA. See USA scholarships.