Master's in Luxury and brand management

Luxury and brand management is a Masters program taught at Savannah College of Art and Design, USA. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1–2 years) options.

The Master's Degree in Luxury and Brand Management at Savannah College of Art and Design immerses students in the unique interplay of luxury goods and brand strategies. This program is designed to explore the art of branding within the context of luxury markets, equipping students with the knowledge to navigate this high-stakes industry. With emphasis on strategic management, brand equity, and consumer behavior, students will gain a comprehensive understanding of what makes luxury brands successful.

The curriculum typically includes core courses that cover brand strategy, marketing communication, and digital strategy specific to the luxury sector. Additionally, students engage in projects and practical experiences that allow them to apply theoretical knowledge in real-world scenarios. The program often incorporates case studies from renowned luxury brands, giving students insights into industry challenges and solutions.

In choosing to study in the United States, students benefit from proximity to major fashion and business hubs, including New York and Los Angeles, which present ample networking opportunities and internships. Studying in a diverse environment enriches the learning experience, offering students perspectives from peers across the globe.

The minimum requirements for admission in Luxury and brand management at Savannah College of Art and Design for all applicants (Domestic or International) are:

• program specific academic requirment set by Savannah College of Art and Design.
• English Language OR any other language requirments as set by Savannah College of Art and Design as pre-requiste for admission in Luxury and brand management.

Note: Please check the university website in the link below.

To gain admission to the Master's Degree in Luxury and Brand Management, candidates typically need to hold a bachelor's degree from an accredited institution. Additionally, students may be required to provide a portfolio of relevant work or project experience, alongside a statement of purpose that outlines their interest in the program. Some programs may also assess previous academic achievements and recommend letters.

International students are generally expected to demonstrate proficiency in English through standardized tests such as the IELTS or TOEFL. A common requirement is an IELTS score of 6.5 or a TOEFL score of 79, although specific scores may vary. Students are encouraged to check the exact language requirements on the university's official website.

Please check detail of study units at https://www.scad.edu/academics/programs

• Brand Manager
• Luxury Marketing Specialist
• Product Development Manager
• Retail Director
• Consultant in Luxury Markets
• Market Research Analyst

80 fully funded scholarships are listed for USA. See USA scholarships.