Bachelor's in Advertising: Persuasive Messaging

Advertising: Persuasive Messaging is a Bachelor program taught at University of Florida-Online, USA. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor of Science in Advertising: Persuasive Messaging focuses on strategic messaging, branding, strategy, research, and analytics. Students learn how to engage with audiences and tell brand stories, with an emphasis on persuasion techniques and problem-solving abilities.

This is an online bachelor’s degree within the Department of Advertising at the University of Florida’s College of Journalism and Communications. The curriculum includes required courses such as Advertising Strategy, Consumer and Audience Analytics, Digital Insights, and Writing Fundamentals for Mass Communicators, plus electives. Students also gain hands-on experience through experiential study abroad learning courses with the College of Journalism and Communications.

The program is designed to prepare students for positions in the advertising industry, and it also supports work in audience-centered fields such as education, health, sales, and law. It can lead to career tracks including Account Management, Account Planner, Brand Management or Strategist, Digital Media Strategist, Entrepreneurship, Media and Market Researchers, Marketing and Communications, and Social Media Specialist or Manager.

Modules

• Advertising Strategy
• Consumer and Audience Analytics
• Digital Insights
• Writing Fundamentals for Mass Communicators
• Argument and Persuasion (ENC 1102)
• American History since 1877 (AMH 2020)
• American Federal Government (POS 2041) OR General Psychology (PSY 2012)
• Introduction to Statistics (STA 2023)
• Principles of Macroeconomics (ECO 2013)

The minimum requirements for admission in Advertising: Persuasive Messaging at University of Florida-Online for all applicants (Domestic or International) are:

• program specific academic requirment set by University of Florida-Online.
• English Language OR any other language requirments as set by University of Florida-Online as pre-requiste for admission in Advertising: Persuasive Messaging.

Note: Please check the university website in the link below.

• Upper division transfer applicants (students with 60 or more college credits earned) and second bachelor’s degree seeking applicants should have at least a 2.0 overall GPA and completed the following 5 prerequisite courses with at least a 2.0 GPA.
• To be competitive for admission, applicants should have a minimum 2.5 or higher overall GPA.
• Argument and Persuasion (ENC 1102)
• American History since 1877 (AMH 2020)
• American Federal Government (POS 2041) OR General Psychology (PSY 2012)
• Introduction to Statistics (STA 2023)
• Principles of Macroeconomics (ECO 2013) OR Principles of Microeconomics (ECO 2023) may be substituted for ECO 2013.
• All prerequisite courses must be completed with a grade of C or better.
• Unsuccessful attempts in prerequisite courses may lower competitiveness.
• Unsuccessful attempts in additional courses in the desired major may lower competitiveness.
• Out of state courses used to meet prerequisites may need to be evaluated by the appropriate department upon admission.

Please check detail of study units at https://ufonline.ufl.edu/degrees/undergraduate/advertising-persuasive-messaging/

• Account Management
• Account Planner
• Brand Management or Strategist
• Digital Media Strategist
• Entrepreneurship
• Media and Market Researchers
• Marketing and Communications
• Social Media Specialist or Manager

80 fully funded scholarships are listed for USA. See USA scholarships.