Esports Management

Esports Management is a program taught at Western Kentucky University, USA. The program is offered in campus-based modes with full-time options.

The Esports Management Undergraduate Certificate at Western Kentucky University combines sport management and marketing principles. Students study esports management, design, production, marketing, distribution, usage, and support, with an emphasis on how esports affects society and culture.

The program is a 15-credit hour certificate that can be earned as a stand-alone certificate or added to complement a bachelor’s degree in Sports Management or Marketing. Core coursework includes Basic Marketing Concepts, Sport Event Management, Esports Management, Integrated Marketing Communications, and Esports Marketing and Branding.

Modules

• MKT 220: Basic Marketing Concepts
• SPM 305: Sport Event Management
• SPM 320: Esports Management
• MKT 322: Integrated Marketing Communications
• MKT 426: Esports Marketing and Branding

The minimum requirements for admission in Esports Management at Western Kentucky University for all applicants (Domestic or International) are:

• program specific academic requirment set by Western Kentucky University.
• English Language OR any other language requirments as set by Western Kentucky University as pre-requiste for admission in Esports Management.

Note: Please check the university website in the link below.

Please check detail of study units at https://www.wku.edu/esportsmanagement/index.php

• Team Management
• Coaching
• Training
• Marketing
• Product Management
• Event Planning
• Sales
• Legal
• HR

80 fully funded scholarships are listed for USA. See USA scholarships.