Master of Commerce Degree in Strategic Brand Management

Master of Commerce Degree in Strategic Brand Management is a Masters program taught at Midlands State University, Zimbabwe. The program is offered in campus-based modes with full-time (2-year) options.

The Master of Commerce Degree in Strategic Brand Management at Midlands State University equips students with applied competencies to formulate and implement brand management strategies. Students develop applied knowledge and competencies in brand management, brand valuation, legal aspects of branding, corporate branding, brand storytelling, brand management analytics, and services branding. The programme also promotes critical thinking in a competitive branding environment.

Teaching and learning uses lectures, tutorials, seminars, group work, industrial visits, work-related learning, and research. Assessment includes written, practical and oral examinations, in-class tests, assignments, presentations, a work-related learning report, and a final year research project report. Students write a formal examination at the end of each quarter, with continuous assessment accounting for 40% and the formal examination accounting for 60%.

Modules

• Integrated Brand Communications
• Corporate Brand Management
• Strategic Quality Management
• Digital Brand Management
• Legal Aspects of Branding
• Brand Architecture
• Global Brand Management Strategies
• Business Research Methods
• Branding Ethics & Sustainability
• Neuro-Marketing Aspects of Branding
• Brand Innovation and Commercialisation
• Service Branding Strategies

The minimum requirements for admission in Master of Commerce Degree in Strategic Brand Management at Midlands State University for all applicants (Domestic or International) are:

• program specific academic requirment set by Midlands State University.
• English Language OR any other language requirments as set by Midlands State University as pre-requiste for admission in Master of Commerce Degree in Strategic Brand Management.

Note: Please check the university website in the link below.

Applicants should normally have a good honours degree (1, 2.1 or 2.2) in Marketing, Business Management, Tourism and Hospitality Management, Insurance and Risk Management, Economics and Entrepreneurship, OR and any other relevant commercial degree.

Please check detail of study units at https://www.msu.ac.zw/home/faculties/business-sciences/management-sciences/master-of-commerce-degree-in-strategic-brand-management

• brand management
• brand marketing communications
• brand research
• new brand design
• business development
• lecturing