Bachelor of Commerce Honours in Marketing

Bachelor of Commerce Honours in Marketing is a Bachelor program taught at Women's University in Africa, Zimbabwe. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor of Commerce Honours in Marketing at Women’s University in Africa develops specialised marketing knowledge, practical skills, and competencies for effective marketing learning. Students study principles of marketing, marketing management, marketing communications, retail management, consumer buyer behaviour, and business research methods. The programme also includes sales management, digital marketing, international marketing, consultancy, brand management, and research project work.

The programme takes 4 years to complete and follows a structured semester-by-semester programme. It includes lectures with a requirement of 80% lecture attendance and submission of written assignments. Coursework counts for 30% of overall assessment for a course, and end-of-course examinations count for 70%. Progression to the next semester requires a minimum GPA of 2.0, and the programme includes professional attachment.

Modules

• Introduction to Computer Applications
• Principles of Economics
• Financial Mathematics
• Principles of Marketing 1
• Introduction to Financial Accounting
• Communication Skills
• General Management Principles
• Quantitative Analysis for Business 1
• Business Law
• Principles of Marketing 2
• Introduction to Gender Studies
• Marketing Management

The minimum requirements for admission in Bachelor of Commerce Honours in Marketing at Women's University in Africa for all applicants (Domestic or International) are:

• program specific academic requirment set by Women's University in Africa.
• English Language OR any other language requirments as set by Women's University in Africa as pre-requiste for admission in Bachelor of Commerce Honours in Marketing.

Note: Please check the university website in the link below.

Subject to provisions of the General Academic Regulations for Undergraduate degree programmes and Faculty General Academic Regulations for admission, the following entry requirements shall apply:

Minimum of five ‘O’ level passes including English Language and Mathematics (Those without Ordinary-level Mathematics will enrol in the university’s Foundation Mathematics course) plus either,

At least two ‘A’ level passes in relevant subjects; OR

At least 2 years relevant work experience and either a relevant Diploma in Business related studies or Part IMM, IAC and any other recognised entry qualification.

Please check detail of study units at https://www.wua.ac.zw/course/bachelor-of-commerce-honours-in-marketing

• Account Executive
• Advertising/Promotion Manager
• Brand Manager
• Copywriter
• Marketing Manager
• Communications and Public Relations Manager
• Market Research Analyst
• Media Planner
• Promotions Coordinator