Bachelor in Fashion & Luxury Retail Management

The Bachelor in Fashion & Luxury Retail Management at the American Business School of Paris provides students with a comprehensive understanding of the luxurious fashion industry and retail management strategies. The program is designed to equip students with practical knowledge and insights into current trends, market dynamics, and effective business practices in the fashion and luxury sectors. Emphasis is placed on experiential learning through case studies and collaborations with industry professionals, which enriches the educational experience.

The curriculum covers a wide array of topics including consumer behavior, brand management, merchandising, and strategic marketing. Students will have the opportunity to leverage state-of-the-art technology in retail, learn about supply chain management, and develop skills in digital marketing. With Paris being one of the fashion capitals of the world, studying here also offers unique networking opportunities with renowned fashion brands and industry leaders.

Throughout the program, students will enhance their soft skills such as communication, teamwork, and critical thinking, which are crucial for success in the competitive fashion and luxury market. Students will also engage in internships and projects that allow them to apply their theoretical knowledge in real-world scenarios.

Studying in France offers the chance to immerse oneself in a rich cultural environment known for its art, fashion, and culinary delights. The diverse student community at the American Business School of Paris adds to a vibrant campus life, making it an ideal location for international students interested in fashion and luxury retail management.

To be eligible for the Bachelor in Fashion & Luxury Retail Management program, students typically need to have completed secondary education or equivalent qualifications. Strong academic performance in relevant subjects will be advantageous. Additionally, a passion for fashion and a keen interest in the luxury retail industry are essential for success in this program.

International students are generally required to demonstrate proficiency in the English language. A typical IELTS score of 6.0 or higher or a TOEFL score of 80 or above is expected, with no single component below a certain threshold. It is advisable for students to check specific language requirements as they may vary.

International students planning to study in France will need to obtain a student visa and provide relevant documentation, which may include proof of acceptance into the program, financial resources, and accommodation arrangements. It is essential to check the official visa requirements as they may vary by nationality.

• Fashion Merchandiser
• Brand Manager
• Retail Buyer
• Store Manager
• Fashion Marketing Specialist
• Luxury Brand Consultant
• E-commerce Manager
• Visual Merchandiser