The Technische Hochschule Mittelhessen Master of Science Digital and International Marketing teaches how companies reach target groups using suitable content and channels, use digital technologies and platforms, and work with marketing, market research, and analysis tools for international markets. Students also study how cultural differences affect effective brand management, sales, and communication.
The program runs over 3 semesters. Modules cover areas such as Digital Marketing, International Marketing, consumer and user research statistics, and international marketing research. Teaching includes a Digital Marketing project, an optional Internship/Semester Abroad/Extra Modules block, a Thesis-Seminar, and a Masterarbeit.
The program is intended for applicants who can submit a German Bachelor degree by 01 September via E-Campus. The course entry is Wintersemester, and the application submission windows are listed for international and German applicants.
Modules
- Digital Marketing
- International Marketing
- Statistics for Consumer & User Research
- International Marketing Research
- Strategic Management
- E-Commerce und Data-Driven Marketing
- Digitale Kampagnenplanung und -steuerung
- Digitale Markenführung und Kommunikation
- Digital Business Models
- Cross-Cultural Consumer Behavior
- International Sales Management
- Masterarbeit
