The Bachelor of Journalism and Communication (Honours) combines Business, Journalism, Public Relations, and Corporate Communication in one curriculum. Students study core modules in Chinese, English, information technologies, and quantitative methods, alongside Journalism and Communication modules such as news reporting and media writing, audio-visual production, media law and ethics, communication theories, and communication research methods.
Students choose a concentration: Business Journalism or Corporate Communication. The curriculum includes business education modules, a Common Core Curriculum with the FuturEdge Programme, and free electives. Delivery follows a structured programme across Year 1 to Year 4, and it includes practicum modules such as Business Journalism Practicum and Corporate Communication Practicum.
Modules
- FuturEdge Programme
- CHN1000 Freshmen Chinese
- CHN1002 Chinese Literature Appreciation
- ENG1001 University English (I)
- ENG1002 University English (II)
- COM1000 Contemporary Information Technologies
- BJC1001 News Reporting and Media Writing in Chinese
- BJC1002 Introduction to Audio-Visual Production
- BJC1011 Introduction to Journalism and Communication
- BJC2002 Communication Theories
- BJC3001 Communication Research Methods
- BJC4001 Online Journalism and New Media
