Master of Arts in Digital Media for Online Communication

The Master of Arts in Digital Media for Online Communication (MA-DMOC) at The Hang Seng University of Hong Kong is an interdisciplinary programme focused on digital media, communication, and business. Students study core areas such as Digital Media Content Creation, Visual Communication, Platform Economy, and Digital Media Analytics, and they apply these ideas through elective modules including Online Presence Strategy and Management, Interactive Digital Media, Cloud-based Communication, Topical Studies in Digital Media, Independent Project, and Web and Mobile App Development.

The curriculum combines core and elective modules. Students complete a total of 24 credits, including four core modules and four major elective modules, with each module worth three credits. The programme is available as full-time or part-time study. It prepares students to oversee digital media content creation for Internet communication and to build content strategies for e-commerce using digital media technologies.

Modules

• DMD5101 Digital Media Content Creation
• DMD5102 Visual Communication
• DMD5103 Platform Economy
• DMD5104 Digital Media Analytics
• DMD5301 Online Presence Strategy and Management
• DMD5302 Interactive Digital Media
• DMD5303 Cloud-based Communication
• DMD5304 Topical Studies in Digital Media
• DMD5305 Independent Project
• DMD5306 Web and Mobile App Development

• A bachelor’s degree from a recognised university or its equivalent, preferably in media, communication, business, technology, or related disciplines; and
• Fulfilment of one of the following English language proficiency requirements if the applicant’s bachelor’s degree was not obtained from a university/tertiary institution where English is the medium of instruction:

TOEFL ≥ 550 (paper-based), ≥ 79 (internet-based) @; IELTS (Academic) ≥ 6.0 @; College English Test-Band 6 (CET-6) ≥ 430; TEM-4 ≥ 70 or equivalent of the above. @ TOEFL and IELTS results are considered valid two years from the test date.

• Digital Marketing Specialist
• Social Media Manager
• Content Strategist
• Digital Communications Officer
• Video Production Specialist
• Graphic Designer
• Online Brand Manager
• E-commerce Manager
• Consultant or Freelancer