Master of Arts in Entertainment Media Management and Communication

The Master of Arts in Entertainment Media Management and Communication (MA-EMMC) trains students in entertainment media management and communication, with emphasis on merchandising, marketing, and communication for digital and mass media contexts. The curriculum covers communication and entertainment media management, media studies and audience analysis, entertainment journalism and media representation, and merchandising of entertainment media products. Students also complete electives such as corporate communication, expo and event management practicum, campaign strategies and planning, financing, celebrity studies, digital public relations and entertainment, and a capstone project.

Teaching combines theory with hands-on work in real business contexts across digital and traditional platforms. Learning includes work that supports audience analysis, campaign design, and strategy implementation, with ethical awareness and responsible citizenship. Students also have access to multimedia studios, computing labs, and a Cinema and TV Production Centre, plus mentorship via corporate networks. The programme includes capstone projects or practicums to address industry challenges.

Modules

• EMC5001 Communication and Entertainment Media Management
• EMC5002 Media Studies and Audience Analysis
• EMC5003 Entertainment Journalism and Media Representation
• EMC5004 Merchandising of Entertainment Media Product
• EMC6001 Corporate Communication of Entertainment Media
• EMC6002 Expo and Event Management Practicum
• EMC6003 Campaign Strategies and Planning for Entertainment Media
• EMC6004 Financing of Entertainment Media
• EMC6005 Celebrity Studies
• EMC6006 Digital Public Relations and Entertainment
• EMC6011 Capstone Project

Hold a bachelor’s degree from a recognised university or equivalent; and

• Fulfil one of the following Chinese language proficiency requirements:
• Hold a recognised degree for which the medium of instruction is Chinese; or
• Attained Level 3 in Chinese Language of HKDSE or ≥100 in Chinese Language of JEE; or
• Attained Level 5（第五級）in Hanyu Shuiping Kaoshi (HSK)（漢語水平考試）; or
• Possess other equivalent qualifications in Chinese language

Note: Applicants may be required to attend an interview to demonstrate their suitability for the programme.

• Entertainment Media Manager
• Merchandising Specialist
• Marketing and Campaign Strategist
• Event and Expo Manager
• Celebrity and Talent Manager
• Digital Public Relations Officer
• Corporate Communication Consultant
• Entertainment Journalist
• Finance and Operations Analyst in Media Industries / Companies