Master of Arts Strategic Communication

The Master of Arts in Strategic Communication at The Hang Seng University of Hong Kong prepares students for work in social, political, and corporate communication. The course focuses on analysing communication issues and applying strategic insights in planning business, social, political, and communication campaigns. It includes communication theories, research methodologies, and professional responsibility, with study of global issues and social responsibility.

The programme is structured into two concentrations: Public Affairs Communication and Corporate Engagement Communication. It is delivered as full-time (1 year) or part-time (2 years). Modules are grouped into core and electives, and students complete 24 credits of modules to graduate, with four core and four elective modules required. Core modules include Strategic Communication Theories, Research and Data Analytics, Global Issues and Social Responsibility, and Communication Planning and Campaigns.

Modules

• STC5001 Strategic Communication Theories
• STC5002 Research and Data Analytics
• STC5003 Global Issues and Social Responsibility
• STC5004 Communication Planning and Campaigns
• STC5122 Public Communication and Social Marketing
• STC5123 Public Affairs and Governance
• STC5124 Crisis and Issues Management
• STC5190 Capstone in Strategic Communication
• STC5181 Brand Strategy and Consumers Communication
• STC5182 Corporate Social Responsibility and Sustainability
• STC5183 Stakeholders Communication and Engagement
• STC5192 Topical Studies in Corporate Engagement Communication

A bachelor’s degree from a recognised university or equivalent

English language proficiency requirements if the applicants’ bachelor’s degree was not obtained from a university where English is the medium of instruction:

• TOEFL ≥ 550 (paper-based), ≥ 213 (computer-based), ≥ 79 (internet-based) / TOEFL iBT Special Home Edition @
• IELTS (Academic) / IELTS Indicator ≥ 6.5 @
• College English Test-Band 6 (CET-6) ≥ 430
• TEM-4 ≥ 70
• @ TOEFL and IELTS results are considered valid two years from the test date.

• PR Officer, Crisis Communicator
• Journalist, Media Strategist, Political Campaign Consultant
• Advocacy Communicator, Non-profit Organisation Campaign Strategist
• Advertising Executive, Media Planner
• Promoter, Speech Writer