MSc Digital Marketing and Business of Entertainment

The MSc in Digital Marketing and Business of Entertainment at SKEMA Business School is designed for students who aspire to blend their passion for entertainment with advanced digital marketing skills. The program covers a wide array of topics including digital marketing strategies, consumer behavior, content creation, and the latest trends in the entertainment industry. Students will delve into the intersection of technology, media, and marketing, enhancing their comprehension of how to effectively engage audiences in a constantly evolving digital landscape.

Throughout the course, students engage in a combination of theoretical and practical learning approaches. They have the opportunity to work on real-life projects, collaborate with industry experts, and network with professionals through various events and workshops. The curriculum emphasizes experiential learning, equipping students with the practical skills necessary to thrive in the digital economy.

By studying this program, students develop key competencies such as analytical thinking, creative problem-solving, and strategic planning. These skills are crucial for navigating the complexities of the entertainment business and making informed marketing decisions. Additionally, studying in a vibrant country known for its rich cultural heritage and dynamic media industry offers students unique insights into global marketing practices.

To be eligible for the MSc in Digital Marketing and Business of Entertainment, applicants typically need to hold a recognized bachelor's degree in a relevant field such as marketing, business, communications, or media studies. A strong academic background complemented by demonstrable passion or experience in the entertainment industry is highly valued. Additionally, candidates are encouraged to present a well-articulated statement of purpose and references to support their application.

International applicants are generally required to demonstrate proficiency in English. Typical expectations include an IELTS score of 6.5 or above with no section lower than 6.0, or a TOEFL score of 90 or higher. These requirements may vary slightly, and students are advised to verify specific requirements with the university.

International students interested in studying in this program must ensure they meet the visa requirements for their destination country. Generally, this involves applying for a student visa, providing proof of admission, financial stability, health insurance, and accommodation arrangements. It is essential to consult the official immigration website of the country for precise guidelines and necessary documentation.

• Digital Marketing Manager
• Entertainment Marketing Specialist
• Social Media Strategist
• Content Marketing Manager
• Brand Manager
• Market Research Analyst
• Media Planner