Planning, innovation and management of tourist destinations

The Master’s Degree in Planning, Innovation and Management of Tourist Destinations is designed to equip students with the essential skills and knowledge needed to thrive in the ever-evolving tourism industry. The program covers a wide range of topics including sustainable tourism development, destination branding, innovation in tourism services, and the importance of cultural heritage in tourism planning. Throughout the course, students will analyze case studies and engage in practical projects that facilitate a deep understanding of the complexities involved in managing and promoting tourist destinations.

Students will partake in interactive learning experiences, combining theoretical frameworks with real-world scenarios. The curriculum emphasizes the significance of strategic planning and the role of technology in tourism innovation, preparing graduates to tackle the challenges faced by modern tourist destinations. Through workshops, seminars, and guest lectures from industry experts, students will gain insights into best practices and emerging trends within the sector.

By studying in the University of Calabria, students will enjoy the unique opportunity to explore a region renowned for its rich cultural heritage, stunning landscapes, and vibrant tourism industry. This provides an excellent backdrop for applying their learning in a practical context, allowing for a seamless transition into the workforce following graduation.

Applicants should hold a bachelor's degree in a related field such as tourism, hospitality, business administration, or geography. It is expected that candidates have a strong foundation in management principles, good analytical skills, and a keen interest in the tourism sector. Additional qualifications or relevant professional experience may enhance an application.

International applicants must demonstrate proficiency in English, typically requiring an IELTS score of around 6.5 or a TOEFL equivalent. These scores may vary depending on the specific requirements set by the university, so students are encouraged to check with the admissions office for the most accurate information.

International students looking to study in this program will need to apply for a student visa and provide necessary documentation. Typical documents include a valid passport, a letter of acceptance from the university, proof of accommodation, and evidence of financial means to support their studies. For comprehensive immigration requirements, students should refer to official government resources or the university's international office.

• Destination Manager
• Tourism Consultant
• Event Coordinator
• Marketing Specialist for Tourist Destinations
• Sustainable Tourism Developer
• Cultural Heritage Manager
• Policy Advisor in Tourism
• Travel and Tourism Researcher