Bachelor in Business Administration (Honours) (Marketing Management)

The Bachelor in Business Administration (Honours) with a specialization in Marketing Management at Multimedia University equips students with a comprehensive understanding of the core principles of business and marketing. This program explores various aspects of marketing, including consumer behavior, digital marketing, branding, and strategic marketing management. With a mix of theoretical foundations and practical applications, students gain critical insights into creating effective marketing strategies that align with business goals.

The typical structure of the course involves a combination of core business subjects and specialized marketing modules. Students engage in project-based learning, case studies, and group discussions, fostering collaborative skills that are essential in today’s business environment. The curriculum emphasizes the use of digital tools, enabling students to leverage modern technologies for marketing purposes.

By studying this program at Multimedia University, students benefit from access to a diverse international student body and a rich cultural experience in the destination country. Aside from academic learning, the university provides ample opportunities for internships and industry collaborations, enhancing employability and ensuring that graduates are well-prepared for the workforce.

To be eligible for the Bachelor in Business Administration (Honours) in Marketing Management, prospective students typically need:

• A high school diploma or equivalent qualification with adequate grades in relevant subjects.
• Strong analytical skills and a good command of mathematics are beneficial.
• Relevant extracurricular activities or work experience in business or marketing can strengthen the application.

International students are generally required to demonstrate proficiency in English. This typically involves achieving a minimum score in standard English language tests:

• IELTS: A minimum overall band score, usually around 6.0 to 6.5 with no band below a specified score.
• TOEFL: A minimum score, generally considered between 70 to 90.

International students looking to apply for this course must ensure they meet the documentation requirements for a student visa. This typically includes:

• A valid passport.
• Acceptance letter from Multimedia University.
• Proof of sufficient funds to cover tuition and living expenses.
• Health insurance.
• Academic transcripts and certificates.

It is advisable to check the official visa requirements for complete and updated information.

• Marketing Manager
• Brand Manager
• Market Research Analyst
• Digital Marketing Specialist
• Advertising Executive
• Sales Manager
• Product Development Manager