Bachelor of Business (Honours) in Business Analytics and Digital Marketing

The Bachelor of Business (Honours) in Business Analytics and Digital Marketing at University Tun Abdul Razak provides students with a comprehensive understanding of how data-driven analytics can enhance marketing strategies in the modern business landscape. This course covers key areas such as data analysis, digital marketing, consumer behavior, and strategic decision-making, laying a solid foundation for students to effectively navigate the digital marketplace.

Students will engage in hands-on learning through practical projects and case studies, allowing them to apply theoretical knowledge to real-world situations. The program emphasizes analytical thinking and data interpretation, equipping students with essential skills in data visualization, digital content creation, and performance analytics. Additionally, students will explore the ethical implications and privacy considerations surrounding digital marketing.

The course structure includes core modules focused on business analytics techniques and digital marketing strategies, alongside elective options that allow students to tailor their learning experience according to their interests. Studying in this vibrant country provides international students with a unique perspective on multicultural business practices while gaining insights into the rapidly evolving digital economy.

To be considered for admission into the Bachelor of Business (Honours) in Business Analytics and Digital Marketing, applicants typically need

• A recognized secondary education qualification such as O-Levels, A-Levels, or equivalent
• A strong academic background in subjects related to mathematics, business, or economics
• Completion of a pre-university program (such as Foundation Studies) may be accepted

International applicants are generally required to demonstrate proficiency in English. This may typically include

• IELTS score of at least 6.0 or equivalent
• TOEFL score meeting university standards
• Alternative English proficiency tests may also be considered

International students must check the official requirements for obtaining a student visa. Generally, required documents include a valid passport, proof of acceptance into the program, financial statements to demonstrate ability to cover tuition and living expenses, and possibly health insurance documentation. It is advisable to refer to official immigration websites for the most accurate and updated information regarding visa applications.

• Digital Marketing Specialist
• Business Data Analyst
• Marketing Manager
• Social Media Strategist
• E-commerce Consultant
• Market Research Analyst