Management/Marketing (B.B.A.)

Course Overview

The Bachelor of Business Administration in Management/Marketing at East Texas Baptist University provides students with a comprehensive understanding of key concepts in both management and marketing. This program is designed to equip students with the skills necessary to thrive in the competitive global business environment. Students will explore various business disciplines, including organizational behavior, consumer behavior, marketing strategies, and digital marketing.

The course structure typically includes core courses in business fundamentals, electives in marketing and management, as well as hands-on projects that encourage teamwork and problem-solving. This balance of theory and practical application prepares graduates for the dynamic nature of the business world.

Throughout their studies, students will gain critical thinking, analytical, and interpersonal skills which are essential for effective decision-making. Studying in the United States offers students a chance to experience diverse business practices, innovative marketing techniques, and networking opportunities with industry professionals.

Entry Requirements

Students interested in the Bachelor of Business Administration in Management/Marketing should typically possess a high school diploma or equivalent with a strong academic performance in subjects such as mathematics and English. Some programs may also consider standardized test scores such as the SAT or ACT, although this can vary.

English Language Requirements

International students are required to demonstrate proficiency in English. Typically, this can be achieved through an IELTS score of at least 6.5 or a TOEFL score of 79. However, specific requirements may vary, and students should check with the university for exact scores and alternatives.

International Student Requirements

International students must obtain a student visa to study in the United States. This generally requires proof of acceptance into a recognized educational institution, evidence of financial support, and maintaining valid medical insurance. Students should consult the official immigration resources for precise documentation and visa application procedures.

Career Opportunities

• Marketing Manager
• Brand Strategist
• Sales Manager
• Market Research Analyst
• Business Development Executive
• Retail Manager
• Digital Marketing Specialist
• Management Consultant