Doctor of Management in Marketing Management and Analytics Employee Class

The Doctor of Management in Marketing Management and Analytics examines current marketing strategies and techniques within a shifting business environment. Students study subjects such as Behavioral Game Theory, Consumer Behavior, Marketing Models and Experiment Design, and Marketing Analytics Science. The course runs for three years with a hybrid format, held at the Executive Education Center. The curriculum begins with foundational management theories and research methodologies in the first year, progresses to advanced marketing topics and a dissertation proposal in the second year, and concludes with dissertation defenses in the third year.

Modules

• The Foundation Theory of Management
• Philosophy of Science
• Research Methodology
• Sustainability and Social Value Creation
• Quantitative Methods
• Qualitative Research
• Dissertation Proposal Residential
• Behavioral Game Theory
• Consumer Behavior
• Marketing Models and Experiment Design
• Marketing Analytics Science
• Dissertation Proposal Defense