Graduate Diploma in Science in Global Brand

Griffith College offers a Postgraduate Diploma in Science in Global Brand Management. Students study Global Marketing, Brand Analytics, Local and Global Brand Management, Marketing Mindsets, Psychology of Consumer Behaviour, Sustainability and Marketing Ethics, Strategic Brand Management, Brand Storytelling, and Business Research Methods.

The programme is delivered full-time with mandatory and elective modules across two semesters. A capstone stage 2 module, Dissertation by Practice Industry Project (30 ECTS), involves supervised research carried out for and with industry, either externally or on an employed basis. Students can also select electives including Financial Management, Digital Transformation, Leadership in Organisations, and International Human Resource Strategies.

Modules

• Global Marketing
• Brand Analytics
• Local and Global Brand Management
• Marketing Mindsets
• Psychology of Consumer Behaviour
• Sustainability and Marketing Ethics
• Strategic Brand Management
• Brand Storytelling
• Business Research Methods
• Financial Management
• Digital Transformation
• Leadership in Organisations

The minimum requirement for this programme is the achievement of an H2.2 award on a Level 8 degree programme in business, marketing, a related discipline, or equivalent.

Applicants who do not hold an H2.2 level 8 award but who do have a number of years of cognate work experience and a demonstrated ability and commitment to pursue postgraduate studies may apply for entry to the programme via the College's Accredited Prior Experiential Learning (APEL) application process.

• Brand Assistant / Coordinator
• Marketing Analyst
• Brand Manage