Department of Marketing

The Bachelor's Degree in Marketing at Aoyama Gakuin University provides an in-depth understanding of marketing theories, practices, and strategies. The program is designed to equip students with the necessary tools to navigate the global marketplace. Through a mix of theoretical coursework and practical projects, students will explore various aspects of marketing, including consumer behavior, digital marketing, branding, and market research.

A typical structure of the degree includes core courses in marketing principles, alongside electives that allow students to specialize in areas such as international marketing, advertising strategies, and social media marketing. Students will engage in collaborative projects and case studies, offering invaluable real-world experience. The program's emphasis on both analytical and creative skills ensures that graduates are well-prepared to meet the challenges of the dynamic marketing field.

Studying marketing in Japan provides students with a unique opportunity to immerse themselves in a culture known for its innovation and strategic business practices. Aoyama Gakuin University, located in Tokyo, offers a vibrant student life and access to leading companies and marketing professionals. This exposure allows students to build a robust network, enhancing career prospects in a variety of industries.

To be eligible for the Bachelor's Degree in Marketing, applicants typically need to have completed secondary education or its equivalent. A strong academic record in subjects related to business, economics, or social sciences is advantageous. Candidates may be assessed based on their motivation and commitment to studying marketing.

International applicants are generally expected to demonstrate a proficiency in English. This can often be shown through standardized tests such as IELTS or TOEFL, with minimum score requirements reflecting an ability to communicate effectively in an academic setting. Specific score requirements may vary, so prospective students should check the university’s guidelines.

International students planning to study in Japan should be aware of visa requirements and necessary documentation. Generally, a student visa will be required, and applicants must provide proof of acceptance into the university, financial stability, and health insurance. It is advisable for prospective students to consult the official immigration guidelines for the most accurate and up-to-date information.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Advertising Executive
• Sales Manager
• E-commerce Manager
• Public Relations Officer