Master of Business Administration in Entrepreneurial Marketing
Asia E University
at Asia Pacific University of Technology & Innovation (APU) Β· Malaysia
Duration
4 years
Intake
Fall, Spring
Mode
Full Time
Tuition
On request
The Bachelor of Arts (Honours) in Human Resource Management with a specialism in People Analytics is designed to equip students with a comprehensive understanding of human resource practices, combined with cutting-edge skills in data analysis. This course merges traditional HR theories with the latest analytical tools and technologies to prepare students for the ever-evolving work environment. Students will delve into topics such as talent acquisition, employee engagement, performance management, and the strategic integration of HR analytics.
The typical structure of the program includes core HR modules, specialized courses in people analytics, and opportunities for practical learning through internships. Through hands-on projects, students will learn how to leverage data to make informed HR decisions, optimize workforce performance, and contribute to the overall strategic goals of organizations. Moreover, the diverse learning environment at Asia Pacific University allows students to collaborate across cultures, further enhancing their learning experience.
Skills gained from this program include analytical thinking, data interpretation, effective communication, and a solid foundation in human resource management strategies. As businesses increasingly rely on data-driven decision-making, the importance of expertise in people analytics cannot be understated. Moreover, studying in the university's country provides exposure to dynamic markets and innovative HR practices, creating a unique platform for personal and professional growth.
Candidates for this course typically need to possess a minimum qualification of secondary school education, equivalent to A-levels or an international equivalent. Prices provide an understanding of foundational subjects, especially in business and social sciences. Previous coursework in statistics or information technology can be beneficial but is not mandatory.
International students are usually expected to demonstrate proficiency in English. This is typically assessed through standardized tests such as IELTS, with an expectation of a score that reflects competence in academic English, often around 6.0 with no band lower than 5.5. Alternatively, equivalent TOEFL scores may also be accepted.
International students should ensure they meet all visa requirements for study in the destination country. This generally includes having an acceptance letter from the university and proof of financial means to support living and tuition expenses. It is recommended to check the specific and current visa requirements on official government websites to ensure compliance.
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