Bachelor in Business Administration Honours

The Bachelor in Business Administration (Honours) at Perdana University builds knowledge in management, marketing, finance, and entrepreneurship. Students develop leadership, critical thinking, and problem solving skills through a curriculum that combines theory with practical industry applications.

Learning is structured around modules that cover areas such as marketing, accounting, management, research methods, business law, digital marketing, international business, and operations. The programme also includes sustainability management, business intelligence and cyber security, project management, technopreneurship and business innovation, and a final year project.

It is offered as a full-time programme with a duration of 3 years or a part-time programme with a duration of 6 years. Intake is January, June, and September, and study is on campus.

Modules

• Principles of Marketing
• Introduction to Accounting
• Principles of Management
• Business Communication
• Co-Curriculum
• Financial Management
• Business Ethics
• Consumer Behaviour
• Business Research Methods
• Business Law
• Digital Marketing
• International Business

STPM: A pass in STPM with a minimum grade C (GP 2.0) in any 2 subjects and a pass in Mathematics and English at Sijil Pelajaran Malaysia (SPM) level or any equivalent qualification

• STAM: A pass in STAM with grade of Jayyid, and a pass in Mathematics and English at SPM level
• Matriculation/Foundation: A pass in Matriculation/Foundation qualification with CGPA of 2.00 out of 4.00 or any equivalent qualification
• Diploma: A pass in any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5 MQF) with a CGPA of at least 2.0; OR A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board's approval; OR A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board's approval; OR Other equivalent qualifications recognised by the Malaysian Government.

Requirements: The requirement to pass Mathematics and English at SPM level for candidates in category (i) and (ii) can be waived should they have higher or equivalent achievement in STPM/STAM Mathematics and English.

International Students: Achieve a minimum Band 3 in MUET OR equivalent to CEFR (Low B2).