The Bachelor of Arts (Digital Media) at Brickfields Asia College is a specialised programme that focuses on producing interactive media. Students study modules including Computer Graphics, Media and Cultural Studies, New Media Studies, Photography, and Writing for the Media, along with Media Ethics, Media History, Print Journalism, Public Relations Practices, Research Methods, and media production and communication modules. The programme also includes work with digital photography, digital audio, interactive fiction, video, animation, and virtual and augmented reality tools.
Learning includes creating digital media artefacts and systems that combine multiple media forms, and analysing digital and interactive media works and production processes. The curriculum builds from foundational modules in Year 1 to advertising, marketing, communication, film fundamentals, online marketing, and popular culture in Year 2. Year 3 follows the subjects offered by the University of Canberra in UK/Australia, with elective tracks that include Public Relations, Journalism, Digital Video Production, Advertising and Marketing, and Digital Marketing.
Modules
- Computer Graphics
- Media and Cultural Studies
- Media Ethics
- Media History
- New Media Studies
- Photography
- Print Journalism
- Public Relations Practices
- Research Methods
- Writing for the Media
- Advertising and Marketing Communications
- Communication in the Globalised World
