Bachelor of Arts Media and Communication Studies

The Bachelor of Arts (Honours) in Media and Communication Studies at Asia Pacific University of Technology & Innovation (APU) covers media and communication as a discipline, starting with theoretical and conceptual frameworks and basic understanding of how the industry operates. Students study modules including Principles of Advertising, Contemporary Media Studies, Public Relations 1, Public Relations 2, and Marketing Fundamentals, Consumer Behaviour and Creative Practice, plus common and specialised modules across levels.

The programme runs full time for 3 years. Degree Level 2 includes modules such as Strategic Event Planning and Management, Social Media, Researching Media and Communication, and Journalism. Students complete an Internship/Industrial Training for a minimum period of 16 weeks. Degree Level 3 includes a Media and Communication Project, plus specialised modules and an elective module choice.

Career Path roles listed for graduates include Journalist, Communications Executive, Brand Manager, Advertising and Promotion Executive, Media Sales Executive, Social Media Strategist, Digital Media Producer, Content Developer, and Marketing Coordinator.

Modules

• Intercultural Communication
• Introduction to Graphic Design
• Digital Illustration
• Marketing Fundamentals, Consumer Behaviour and Creative Practice
• Core Concepts in Communication Theories
• Principles of Advertising
• Contemporary Media Studies
• Public Relations 1
• Public Relations 2
• Social Media
• Internship (16 Weeks)
• Media and Communication Project

Direct Entry to Level 1 of the Degree

• STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
• A-Level: 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent.
• UEC: 5 Grade B’s in UEC including English.
• Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent.

Entry to Level 2 of the Degree

• Diploma: A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
• Diploma: Diploma in Media & Communication or its equivalent with a minimum CGPA of 2.0.

Note: The credit requirement at SPM/ IGCSE level can be waived should the grades obtained at the STPM/ A-Levels/ Diploma/ Matriculation/ Foundation level are equivalent/ higher.

• IELTS : 5.0
• TOEFL IBT : 2.5
• Pearson (PTE) : 47
• MUET : Band 3.5

• Journalist
• Copywriters
• Communications Executive
• Brand Manager
• Campaign Development Manager
• Advertising and Promotion Executive
• Media Sales Executive
• Social Media Strategist
• Social Media Manager
• Digital Media Producer
• Brand Communication Specialist
• Content Developer
• Marketing Coordinator
• Digital Content Writer