Bachelor of Business Administration Honours

The Bachelor of Business Administration (Honours) at University Tun Abdul Razak builds foundations in business strategy, leadership, and analytical thinking. Students study MPU courses such as Penghayatan Etika dan Peradaban, Falsafah dan Isu Semasa, and Bahasa Melayu Komunikasi II, plus common cores including Principles of Management, Principles of Finance, and Principles of Marketing. Discipline courses cover topics such as Strategic Management, Global Supply Chain Management, Business Research Methods, and FinTech and Crowdfunding.

The programme requires a total of 122 credit hours, with elective options chosen from one group. The curriculum includes an industrial training or case study pathway through Internship I for Bachelor of Business Administration and Internship II for Bachelor of Business Administration, or Management Case Study 1 and Management Case Study 2. Delivery is full-time on campus (conventional) and available in Open Distance Learning options. Career opportunities listed include roles such as Business Analyst and Data Analyst.

Modules

• Public Speaking 1
• Public Speaking 2
• Principles of Management
• Principles of Finance
• Principles of Marketing
• Principles of Microeconomics
• Principles of Macroeconomics
• Organisational Behaviour
• Principles of Accounting
• Corporate Social Policy
• Business Mathematics
• Business Law

• STPM: A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP 2.0) in any TWO subjects*; OR
• STAM: A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid; OR
• MATRICULATION / FOUNDATION: Matriculation or Foundation with at least CGPA of 2.00; OR
• Diploma: A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
• Diploma: An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
• Diploma: A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to UNIRAZAK’s Senate / Academic Board’s approval***; OR
• Diploma: A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to UNIRAZAK’s Senate / Academic Board’s approval***.
• OTHER: Other relevant or equivalent qualification, experience, and requirement accepted by the UNIRAZAK’s Senate/competent authority in Malaysia.
• Possess an Accreditation of Prior Experiential Learning (APEL A) for admission.

• A minimum score of Band 5.5 in the International English Language Testing System (IELTS)*; OR
• A minimum score of 46 for an Internet Based Total (iBFT) for the Test of English as a Foreign Language (TOEFL)*; OR
• A minimum score of 8 for TOEFL Essentials (online); OR
• A minimum score of 51 in Pearson Test of English (PTE); OR
• A minimum score of B2 (160) in Cambridge English Qualifications and Tests;
• OR Band 3 in Malaysian University English Test (MUET); OR
• Successful attainment of B2 (160) in CEFR aligned exams by Cambridge English Qualification conducted the Centre for Continuing Education (CCE).

• Marketing Manager
• Public Relations Manager
• Sales Manager
• Brand Manager
• Promotions Manager
• Market Researcher
• Web Project Manager
• E-Commerce Manager
• Search Engine Optimization Manager
• E-Marketing Manager
• Digital Communications Manager
• Business Analyst
• Business Strategist
• Data Analyst
• Project Manager
• Data Mining Specialist
• Data Warehousing Specialist
• Financial Analyst
• Product Manager
• Business Development Manager
• Organisational Culture Champion
• Data Specialist
• Blockchain Developer
• Social Media Manager
• Media Planner