Bachelor of Communication and Media (Corporate and Public Communication) prepares you for interlinked industries of public relations, public affairs, and corporate communications. You study how historical and current social, political, and economic processes influence, and are influenced, by communication. The curriculum includes strategy and campaign development, social and digital analytics, graphic design basics and visual language, multi-media production, and stakeholder management. You also evaluate cultural, historical, and theoretical models of corporate and public communication in professional practice.
The degree structure includes study at IACT followed by study in the UK. You spend 2 years at IACT and 1 year in the UK. Across the modules, you create professional communication and media outputs that support, promote, or critique domestic and global programmes or issues. You also develop critical reflection and creative problem-solving skills, and learn to apply professional judgment responsibly and ethically. You choose 1 track for elective modules.
Modules
- Computer Graphics
- Media and Cultural Studies
- Media Ethics
- Media History
- New Media Studies
- Photography
- Print Journalism
- Public Relations Practices
- Research Methods
- Writing for the Media
- Advertising and Marketing Communications
- Communication in the Globalised World
