Bachelor of New Media Communication

The Bachelor of New Media Communications (Honours) (BNMC) is a creative and innovative programme. Students learn to develop, interpret, and effectively communicate complex information in the digital era. The programme builds fundamentals of media production, social media marketing, and mass communication research. It also covers digital graphic design applications, creative content development, and qualitative and quantitative mass communication research.

The programme uses interactive learning activities, assignments, and online discussion. Students have access to myPLS on demand, plus a physical and digital library with e-books, e-journals, and e-theses titles. Study mode includes part-time, fully online, and blended learning. Assessment includes assignments at 60% and examinations at 40%. The programme includes Industrial Training & Reports or Video Production / Documentary.

Graduates are prepared for roles including web content designer, new media content writer, social media specialist, and marketing communication specialist. The programme also aims to develop skills for leadership, teamwork, problem solving, and communication with both media practitioners and the public.

Modules

• Basics of English Grammar
• Introduction to Mass Communication
• Audio Design and Effects
• Advertising Design
• Principles of Media Psychology
• Animation Production
• Communication Theory
• Creative Copywriting
• Digital Culture
• Basic Drawing
• Digital Story Telling
• Social Media Marketing

Direct entry requires one of the following:

• A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any TWO subjects and a credit in English at SPM or its equivalent; OR
• A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR
• A Diploma (Level 4, MQF) or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
• A Diploma in Media and Communication (Level 4, MQF) field or its equivalent; OR
• Certificate Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent; OR
• A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subjected to the HEP Senate / Academic Board’s approval; OR
• A Diploma Lanjutan Kemahiran Malaysia (DLKM) with a minimum CGPA of 2.50 subjected to the HEP Senate / Academic Board’s approval; OR
• Other relevant and equivalent qualifications recognised by the Malaysian Government. (Candidates can be admitted if their admission qualification contains English subject (s) equivalent to English at the SPM level. If it is not equivalent, a reinforcement of an English subject equivalent to the SPM level must be offered before enrolment)

Notes:

• Candidates with a pass in English at SPM level (or English equivalent to SPM) need to take a reinforcement English subject equivalent to the SPM level. This subject must be offered before enrolment.
• Candidates without an English subject in their admission qualification need to take a reinforcement English subject equivalent to the SPM level. This subject must be offered before enrolment.
• Students are required to pass the reinforcement English before being allowed to take related core courses.
• Students from Matriculation / Foundation or its equivalent can be exempted from taking reinforcement English, provided that the English offered at that programme level is equivalent / higher than English offered at SPM level.

ELCR Band (International Students Only): Minimum score of 5.0 for IELTS OR its equivalent.

APEL ENTRY applies to candidates who are at least 21 years of age in the year of application and possess relevant working experience.

Minimum score of 5.0 for IELTS OR its equivalent.

• Web content designer
• New media content writer
• Social media specialist
• Marketing communication specialist