The Diploma in Digital Media & Communication is a hands-on diploma that prepares students to study mass communication alongside digital media areas such as digital media graphics, photography & digital imaging, video production, digital storytelling & animation, digital publishing, and digital media analysis. Students also study communication English, creative thinking, presentation skills, research methods, principles of advertising, principles of journalism, public relations, and related subjects including media ethics & regulations.
Learning is delivered through coursework and exams. The programme has an examination structure of approximately 60% coursework-based modules (assessed by coursework) and the remaining 40% includes modules assessed through a combination of 60% coursework and 40% examinations. It also includes in-company practical training with a compulsory 12-week internship.
Modules
- Mass Communication
- Communication English
- Digital Media Graphics
- Creative Thinking
- Presentation Skills
- Research Methods
- Photography & Digital Imaging
- Principles of Advertising
- Video Production
- Digital Storytelling & Animation
- Public Relations
- Principles of Journalism
