Educads
Bachelor's Degree Business & Management Full Time

Bachelor of Arts (Honours) Advertising and Digital Marketing 3+0 in collaboration with University of Hertfordshire, UK

at INTI International University Β· Malaysia

Duration

4 years

Intake

Fall, Spring

Mode

Full Time

Tuition

On request

About this program

The Bachelor of Arts (Honours) Advertising and Digital Marketing is a comprehensive program designed to equip students with the essential skills and knowledge required to thrive in the dynamic fields of advertising and digital marketing. This course combines theoretical learning with practical applications, providing a robust understanding of the principles and practices in the advertising world. Students will cover topics such as consumer behavior, branding, digital media strategies, and integrated marketing communications.

The typical structure of the course includes a combination of lectures, workshops, and collaborative projects, allowing students to work with real-world scenarios and develop critical thinking, creativity, and analytical skills. Students will also have opportunities to engage with industry professionals through guest lectures, internships, and networking events, enriching their educational experience and enhancing their career prospects.

By studying in the university's country, students benefit from exposure to a vibrant and diverse market, which is crucial for understanding global advertising paradigms. The multicultural environment fosters creativity and innovation, while the presence of various industries offers numerous avenues for practical experience and professional growth.

Entry requirements

Typical academic prerequisites for this program include completion of secondary education with strong performance in relevant subjects such as English and Business Studies. Candidates would generally need to showcase a passion for marketing and communication through personal statements or portfolios, as well as demonstrate the ability to think creatively and analytically.

English:

Students are typically required to achieve a minimum IELTS score of 6.0 or equivalent TOEFL score, ensuring they possess a good level of proficiency in English necessary for academic success. It's crucial for applicants to verify any specific English language requirements as per the latest university standards.

International students:

International students are advised to check the official student visa requirements for studying in the university's country. Generally, students will need to submit an application form, proof of acceptance into the program, evidence of financial means, and sometimes health insurance documentation.

Career outcomes

  • Brand Manager
  • Digital Marketing Specialist
  • Advertising Account Manager
  • Social Media Strategist
  • Market Research Analyst
  • Content Marketing Manager
  • Public Relations Officer
  • Creative Director

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