Educads
Bachelor's Degree Business & Management Full Time

Bachelor of Arts (Honours) Marketing (3+0) in collaboration with University of Hertfordshire, UK

at INTI International University ยท Malaysia

Duration

4 years

Intake

Fall, Spring

Mode

Full Time

Tuition

On request

About this program

The Bachelor of Arts (Honours) Marketing (3+0) programme at INTI International University, delivered in collaboration with the University of Hertfordshire, provides an in-depth exploration of marketing principles and practices, preparing students for a dynamic career in the global market. This programme covers a variety of critical marketing topics, including consumer behavior, marketing strategy, digital marketing, and brand management.

Students will engage in a plethora of hands-on projects, including case studies and real-world marketing challenges, allowing them to apply theoretical knowledge to practical situations. Additionally, the curriculum emphasizes the development of analytical skills, creativity, and strategic thinking, which are essential for success in the marketing field.

The course structure also integrates various modules that focus on emerging trends in marketing, such as social media marketing and content marketing, ensuring that graduates are well-equipped to meet the current demands of the industry. Studying in the destination country not only provides access to a high-quality education but also allows for immersion in diverse cultural experiences, enhancing personal growth and global perspective.

Entry requirements

To enroll in the Bachelor of Arts (Honours) Marketing programme, applicants typically need to have completed high school with a strong academic record, particularly in subjects related to business and communication. Additionally, relevant qualifications such as A-Levels, Foundation in Arts, or equivalent diplomas in related fields will be considered.

English:

Applicants are usually required to demonstrate proficiency in English, typically through standardized tests such as IELTS or TOEFL. An IELTS score of 6.0-6.5 or a TOEFL score equivalent is generally expected, ensuring students possess the necessary language skills to succeed in their academic pursuits.

International students:

International students who wish to study in the destination country must obtain a student visa and provide relevant documentation, such as acceptance letters, proof of finances, and health insurance. It is important for applicants to check the official requirements for student visas, as processes may vary based on nationality.

Career outcomes

  • Marketing Manager
  • Brand Strategist
  • Digital Marketing Specialist
  • Market Research Analyst
  • Advertising Executive
  • Public Relations Officer
  • Content Marketing Strategist
  • Sales Manager

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