The Master of Business Administration (MBA) at Universiti Industri Selangor covers strategic management and leadership, business acumen in entrepreneurship (including business model design, venture financing, and market entry strategies), global business perspectives, and data-driven decision-making using analytics and technology tools. It also includes talent management and development, with strategies to attract, retain, and develop talent.
The MBA blends theory and practice through case studies and simulations, and a capstone project that addresses real business challenges. Students use business models and tools to diagnose business challenges, develop solutions, and implement strategies using PESTEL, Business Model Canvas, SWOT Analysis, and Porter’s Five Forces. Students may choose specialisation tracks in Marketing, Human Resource Management, Operations and Supply Chain, Entrepreneurship, and Quality and Change Management.