Bachelor of Arts En Communication

The Bachelor of Arts in Communication offers students a range of skills in communication to prepare for careers in various sectors. The program combines academic knowledge with practical approaches linked to professional settings, fostering creativity and critical analysis.

Students can specialize in Media Production or Strategic Communication. The curriculum covers theoretical understanding and technical skills in areas like public relations, advertising, organizational communication, media policy, media production techniques, and research methods.

Modules

• Technologie des nouveaux médias
• Photographie et narration visuelle
• Production artistique et design
• Communication globale et politique des médias
• Théories de la communication
• Médias marocains et société
• Introduction à la réalisation
• Production cinématographique avancée
• Séminaire relatif au projet de production médiatique
• Relations publiques
• Communication marketing
• Communication organisationnelle

• Employment in ministries
• Employment in private sector companies
• Employment in NGOs
• Employment in international organizations