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Master's Degree Marketing Full Time

Master of Science in Digital Marketing and Analytics

at Al Akhawayn University · Morocco

Duration

—

Intake

—

Mode

Full Time

About this program

The Master of Science in Digital Marketing and Analytics (MSDMA) equips students with knowledge, concepts, and tools to develop and implement digital marketing strategies. It focuses on supporting digital transformation and analyzing digital data for decision-making. The program covers digital marketing ethics, analytical methods, and current practices in a global context. It is designed for graduates holding a Bachelor's or Master’s degree who aim to lead marketing strategies in the digital environment.

Entry requirements

Graduates of Moroccan and International academic institutions with a Bachelor's or Master’s degree or equivalent diploma.

Career outcomes

  • Roles in digital marketing strategy
  • Positions supporting digital transformation of companies

How this course compares

  • Al Akhawayn University is #12 in Morocco on research impact (45,933 citations).
  • It lists 7 Business & Management courses in total, 4 of them at master's level.
  • 3 universities in Morocco teach master's Business & Management; the best ranked of the others are listed below.

The same course elsewhere in Morocco

Marketing, E-business & Digital Strategy #17 in Morocco Marketing, E-business & Digital Strategy Ecole des Hautes Etudes Commerciales MAROC 1–2 years Marketing des Services et Communication Opérationnelle #23 in Morocco Marketing des Services et Communication Opérationnelle Université Privée de Marrakech 1–2 years

Frequently asked questions

Which other universities in Morocco offer master's Business & Management?

Ecole des Hautes Etudes Commerciales MAROC (#17 in Morocco), Université Privée de Marrakech (#23 in Morocco) are among the 3 that do.

Is Al Akhawayn University a good university for Business & Management?

Al Akhawayn University is #12 in Morocco on research impact (45,933 citations).

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