Public Relations Officer: Duties and Responsibilities

Table of Contents

Public relations practitioners/officer provide communication services to organisations by giving advice to management, planning and implementing communication activities and evaluating their effectiveness.


There are a number of fields that require the services of a Public Relations Officer, which makes this career very interesting. Some of the fields are :-

1.Corporate Sector – shows that there is more to a particular organisation than merely making money; the activities and attitudes are portrayed as being beneficial and friendly towards the public.

2.Government – deals with informing the public about the government’s schemes and activities and showing the overall benefit of these projects to society at large

3.Pressure Groups/Causes/Lobbies – This is possibly the most difficult area to work in, but the most fulfilling since it deals with particular groups of society or organisations that have been built with a cause to improve society in some way or the other. It is a relatively new area in India and demands dedication and extensive knowledge about the cause being fought for such as child labour, women’s’ issues, the environment, political ideology and so on. The work involves making the public aware of the issues through public programmes, fund-raising, charity shows, so that people are inspired to change and in-turn help convince the policy-makers

4.Products – involves creating a good image of the product before it is launched to ensure that consumers, retailers, distributors are enticed by it.

5.Public Personalities – This is probably the most glamorous of all the PR jobs since it deals with building and enhancing an image of well-known people such as politicians, sports people, musicians, actors/ actresses, writers etc.

6.Public Sector – aims to show and prove to the policy-makers and common person that the public money is being spent in a worthwhile manner

7.Schemes/ Projects – this involves informing the community being catered to or the organisation’s employees about new schemes to reduce their apprehension towards change, answer any queries and show the overall benefit of these projects

8.Tourism/Hospitality Industry – quite an important field since the image projected will determine or influence people’s attitudes.


Public Relations Officers are usually university graduates. A few universities offer degree courses in Public Relations.

Graduates in other areas such as social sciences are employed by Public Relations Department.

All newcomers to the profession are trainees doing on-the-job training.
However, at some junior positions, certificates or diplomas in Communications are acceptable qualifications.


Public relations officers work for a variety of organisations such as large industrial or commercial firms, tertiary institutions, industry groups, retail outlets, financial institutions, charitable organisations and insurance firms.

There is strong competition for any positions offered in this field, but people with experience or formal educational qualifications are generally in demand.

What is the funding type for Public Relations Officer: Duties and Responsibilities
Public Relations Officer: Duties and Responsibilities is a scholarship.

Who is eligible for Public Relations Officer: Duties and Responsibilities?:
. If you are a you are eligible for Public Relations Officer: Duties and Responsibilities .

What degree level courses are available under this scholarship?:
This scholarship will fund following degree level:

What subjects are available under Public Relations Officer: Duties and Responsibilities :
Students are allowed to study : .

Which Universities are participating in Public Relations Officer: Duties and Responsibilities? :
is(are) participating in Public Relations Officer: Duties and Responsibilities.

About :

is one of the famous study center in Uncategorized with national and international recognition. offers undergraduate and postgraduate courses in a variety of disciplines and the university / college is has a large number of enrolment of international students.

Uncategorized as study destination for international students :

Uncategorized is a famous for its multicultural society, safe environment and world class education. Uncategorized has a lot scenic beauty to explore. The job opportunities for international students in Uncategorized during the study period are also bright and you will get working hours in your study visa for Uncategorized.

Recommendations from Educads Experts

As per the experts from Educads, an international Student who is looking for scholarship in Uncategorized in he or she must apply for Public Relations Officer: Duties and Responsibilities. This scholarship will fulfill the monetary requirements of the needy student.

More Scholarships for You...