Bachelor of Arts in Social and Behaviour Change Communication

The Bachelor of Arts in Social and Behaviour Change Communication (SBCC) at the Malawi University of Business and Applied Sciences offers an in-depth exploration of the theoretical frameworks and practical applications of effective communication strategies aimed at promoting social change. This programme is designed to equip students with the knowledge and skills necessary to influence public attitudes and behaviours toward various social issues, including health, education, and community engagement.

The curriculum typically includes courses on communication theory, behavioural science, public health, media studies, and campaign design. Students engage in hands-on learning through projects and internships that provide real-world experience in social and behaviour change communication. This practical approach not only enhances students' understanding of the field but also prepares them to tackle pressing societal challenges using innovative communication strategies.

Graduates of this programme will acquire a strong set of skills, including critical thinking, research methodologies, and effective messaging techniques, enabled by a rigorous academic environment that promotes collaborative learning and cultural competence. Studying in Malawi offers a unique opportunity to engage with diverse communities and understand the local context of social issues, making this course particularly relevant for those interested in global social change.

Students seeking admission into the Bachelor of Arts in Social and Behaviour Change Communication program are typically expected to meet the following academic prerequisites:

• Completion of secondary school education with strong performance in relevant subjects
• A-levels or equivalent qualifications in social sciences or humanities are preferred
• Submission of a personal statement outlining interest and motivation for the programme

International students are generally required to demonstrate proficiency in the English language. This may include:

• An overall score of 6.0 in IELTS, with no band lower than 5.5
• Equivalent scores in TOEFL or other recognized English language assessments are also accepted

International students interested in studying in Malawi need to be aware of the student visa process. This involves submitting requisite documents, including a valid passport, admission letter, and evidence of financial capability. It is crucial to check the official immigration requirements for the most accurate and up-to-date information regarding visas.

• Social Media Manager
• Health Communication Specialist
• Community Outreach Coordinator
• Public Relations Officer
• Research and Evaluation Analyst
• Campaign Strategist
• Program Coordinator for NGOs