Diploma in Creative Strategy and Content with Ai

The Specialist Diploma in Creative Strategy and Content with AI develops skills in applying brand strategy principles, using AI tools and consumer insights for creative and strategic decisions, and crafting narratives that combine data-driven and human-centred approaches. Learners also produce content using AI-enhanced design and production methods, and manage digital content across multiple platforms.

Learning is part-time and delivered with facilitated learning in a face-to-face/online synchronous format, plus asynchronous e-learning. The schedule runs from 7pm to 10pm, three times a week, using blended learning. Assessment is based on a combination of coursework components such as case studies, assignments, and projects.

Modules

• Strategic Brand Building
• Consumer Psychology and Brand Influence
• Brand Activation Lab
• Digital Content Strategy
• Crafting Stories for Digital Media
• AI-Powered Content Lab

A Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/ Work-Learn Technical Diploma or equivalent

OR

A Bachelor’s Degree or equivalent

OR

A Post-Secondary Certificate with at least 3 Years of relevant working experience

Suitable For: Professionals in both the design and non-design sectors, who are looking for versatile strategic skills beyond their traditional craft.

• Progression Pathways Brand Strategist
• Creative Strategist
• Digital Marketing Executive
• Social Media Manager
• Creative Producer
• Copywriter
• Art Director
• Brand Designer
• Content Designer/Creator