Diploma in Digital Marketing Communication Management

The Specialist Diploma in Digital Marketing & Communication Management at Temasek Polytechnic teaches you to formulate digital marketing and communication strategies, produce digital content, and execute digital marketing-related activities and campaigns through projects and simulation games. It is delivered jointly by Temasek Polytechnic and SMU Academy, covering customer engagement, digital content management, integrated project work, and digital marketing modules in social media marketing, search engine marketing, and brand storytelling.

The programme runs part-time for 1 year, with lessons scheduled from 7pm to 10pm, 2 or 3 times a week at Temasek Polytechnic (and time confirmed for SMU Academy). Learning includes facilitated learning (face-to-face/online synchronous) and asynchronous e-learning. Assessment uses a mix of written and practical tests, case studies, assignments, and projects.

Modules

• Customer Engagement
• Digital Content Management
• Integrated Project
• Digital Marketing – Social Media Marketing
• Digital Marketing – Search Engine Marketing
• Foundations of Brand Storytelling
• Business Storytelling Studio

A Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/ Work-Learn Technical Diploma or equivalent

OR

A Bachelor’s Degree or equivalent

OR

A Post-Secondary Certificate with at least 3 Years of relevant working experience

Suitable For

Graduates with relevant diplomas keen to deepen their knowledge in Digital Marketing & Communication;
Diploma graduates employed by companies to perform digital & social media marketing and communication related jobs.

• Digital Strategist
• Practitioners of digital marketing and communication