Master of Science in Marketing Science

The Master of Science in Marketing Science at Nanyang Business School (NTU) develops marketing expertise across consumer insights, marketing frameworks, consumer psychology, and marketing technology. The curriculum covers core topics including Branding, Consumer Psychology, Digital Marketing, Integrated Marketing Communications, Marketing Analytics, Marketing Research, and Strategic Marketing, plus electives such as Consumer Neuroscience & Neuromarketing and Data Driven Marketing.

The programme is full-time and structured over three trimesters within a year. It includes 7 core courses and 3 elective courses. Teaching uses a practice-oriented approach with interactive classes. An optional internship module is available and takes place from July to December after completion of all modules in Trimester 3.

Modules

• Branding
• Consumer Psychology
• Digital Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Marketing Research
• Strategic Marketing
• B2B Marketing
• Consumer Neuroscience & Neuromarketing
• Customer-Driven Entrepreneurship
• Data Driven Marketing
• Ethnography in PracticeFinance for Marketing Decisions

Applicants are required to meet the admission requirements below:

• A good Bachelor's degree from any discipline
• GMAT or GRE score is optional
• TOEFL/IELTS for applicants whose first degree was taught in a language other than English
• Work experience is not required

Minimum admission requirements are listed, and meeting these criteria does not guarantee admission, as selection is competitive.

• TOEFL: 9705 (institutional code)
• IELTS: null

TOEFL/IELTS is for applicants whose first degree was taught in a language other than English.