The Bachelor of Science HWZ in Business Communications with a specialisation in [Major] is a part-time bachelor’s degree focused on communication and marketing. The curriculum includes foundations in communication and psychology, then builds specialist knowledge in marketing and branding, as well as business management topics and relationship management. Students also develop personal, methodological and leadership skills and complete a major specialisation in the final part of the programme.
Learning is practice-oriented and delivered by industry professionals. Students work on genuine projects during their studies, including numerous client projects for customers from business, public administration and NGOs, with opportunities for presenting, facilitating and providing commentary. The programme runs across 8 semesters and is divided into a basic study/assessment period and a main study period. In-person teaching combines with online learning.
Modules
- Communications and Marketing
- Business, Management and Society
- Personal, Methodological and Leadership Skills
- Major specialisation
- Strategic and Operational Marketing
- Advertising
- Event, Sponsorship, Live Communication
- Customer Relationship Management & Customer Experience
- Analogue and Digital Communication Channels
- Internal and External Communication
- Public Affairs
- Change Management
