The Master in Marketing Management (MiMM) at the University of St. Gallen (HSG) uses a three-track concept: customer, business management, and function. It includes three required courses covering Consumer Behaviour & Methods (customer), Marketing Management (business management), and Functional Marketing (function). A foundational event in the form of a bootcamp with a first study trip—Fundamentals of Marketing Management—precedes the program.
Students complete Application Projects 1–3 as required courses. Across three semesters, they carry out a practice project with close cooperation from companies and are supervised by a lecturer. In the required elective area, students choose from current courses that complement the three tracks. Course offerings are oriented toward industries, functions, and specific marketing problem areas, and they are updated on an ongoing basis.
Modules
- Consumer Behaviour & Methoden
- Marketing Management
- Funktionales Marketing
- Fundamentals of Marketing Management
- Application Projects 1–3
