Bachelor of Business Administration Program in Marketing and Branding in Digital Era

This Bachelor of Business Administration in Marketing and Branding in Digital Era trains students to become professional marketers and brand creators. They learn to design marketing strategies, analyze and plan creatively, and use modern marketing tools such as MarTech, Social listening, and Digital Marketing Analytics to target audiences effectively. The program emphasizes hands-on learning through real business cases and activities from the first year, helping students build portfolios. Students study advanced marketing technologies including Marketing AI tools like ChatGP, SUNO, and platforms such as Facebook Ads, Google Ads, and Tiktok Ads. They also learn data visualization software used by leading organizations, including LookerStudio, Tableau, and PowerBI. The program includes partnerships with top companies for internships and practical industry experience. Graduates are prepared to work immediately in digital marketing fields.

• Digital Marketer