Bachelor of Communication Arts Program in Event Creation and Entertainment Industry Management

The Bachelor of Communication Arts in Event Creation and Entertainment Industry Management focuses on practical learning throughout all event production stages. Students develop skills to design events that generate real value and income, supporting the growth of the creative industry aligned with national economic and social development plans. The course emphasizes event creation that produces revenue and includes an Event Lab each semester. Collaboration with leading organizations such as TPN, CMO, Eventpass, The Mall, and Creation Hub is central to the program. Students gain strategic skills in KOL selection, key visual design, and PR both on-ground and online, guided by experienced instructors and industry-level event tools.