Bachelor of Business Administration with Concentration in Business Analytics

The Bachelor of Business Administration with Concentration in Business Analytics at Jumeira University is a 120-credit-hour undergraduate programme that prepares students for data-driven decision making and analytics roles. Students study business management concepts and apply them to data-driven business contexts. They also work with statistical methods, business intelligence tools, data visualisation, predictive analytics, and AI-augmented decision-making.

AI is embedded throughout the learning experience through adaptive learning pathways, AI-powered academic support tools, AI-embedded assessments, and AI applications for business analytics. The programme includes a three-tier AI Literacy Programme and an AI-embedded assessment approach across modules. The Final Year BA Project (BU 490) requires demonstrable AI integration, with a structured reflective component using the Gibbs Reflective Framework. Study mode is Full Time/ Part Time, with a 100% internship guarantee.

Modules

• BU 490