Bachelor of Business Administration with Concentration in Finance and Accounting

The Bachelor of Business Administration with Concentration in Finance and Accounting develops financial reporting, auditing, investment analysis, and financial analytics skills. Students also study strategic financial management, risk and investment analysis, and financial analytics, with an emphasis on using AI-enhanced analytical tools and platforms to support decision-making.

Learning is described as AI-embedded across the experience, including adaptive learning pathways, AI-powered tutoring, real-time learning analytics dashboards, and AI-generated case summaries and revision tools. Assessment includes AI-embedded components in every module, and the Final Year BA Project (BU 490) requires demonstrable AI integration plus a structured reflective component using the Gibbs Reflective Framework.

Modules

• AI-Embedded Learning Ecosystem
• Final Year BA Project (BU 490)