Bachelor of Business Administration with Concentration in Human Resource Management

Jumeira University offers a Bachelor of Business Administration with a Concentration in Human Resource Management. The programme focuses on human resources as a combination of people, data, technology, and intelligent systems. Students develop business management knowledge and apply analytical and critical thinking to business problems, including ethical decision-making supported by emerging technological solutions.

Learning is delivered through an AI-embedded learning ecosystem. AI is integrated across how students learn, how they are assessed, and how they build professional competency throughout all four years of the degree. Students progress through a three-tier AI literacy programme, complete AI-embedded assessment components (with compulsory AI integration at diploma and final year project levels), and work with HR technology applications. A 100% guaranteed internship placement is provided through JU’s employer ecosystem.

Modules

• BBA Courses with Human Resource Management
• AI-Embedded Learning Ecosystem