The Bachelor of Business Administration with Concentration in Marketing at Jumeira University is a 120-credit-hour undergraduate program that prepares students for strategic marketing roles. Students study marketing within a framework aligned to Chartered Marketing Analyst (CMA) competencies, covering brand management, digital marketing, consumer behavior, market research, and corporate marketing strategy. The program also emphasizes global business trends and practices and business decision-making using emerging technological solutions.
Learning is delivered with an AI-embedded learning ecosystem. AI support tools, AI-embedded assessments, real-time learning analytics, and AI-generated case summaries support marketing modules. Students receive adaptive learning pathways, intelligent content recommendations, and writing and accessibility support. The program includes industry-focused exposure through international marketing campaign projects and a 100% guaranteed internship for every eligible student.
Modules
- BBA Courses with Concentration in Marketing
- AI-Embedded Learning Ecosystem
