Business and Marketing MA

Bangor University’s Business and Marketing MA is designed for graduates who want to start or further develop careers in marketing. It covers marketing principles, theoretical concepts, and practice within business and management, including advertising, global brand management, customer loyalty, public relations, and market research.

The programme also develops knowledge across organisations, management, and the changing external environment. It includes analytical training in marketing developments across public and private sectors, with work focused on strategic analysis, problem-solving, and decision making. Students may choose to undertake a dissertation in a business or marketing topic and can gain hands-on experience through opportunities such as entering The Pitch and IBM Business Challenge competitions.

A 2.ii undergraduate degree, or equivalent, in a relevant subject (e.g. Business, Management, Finance). Applicants with equivalent professional qualifications and/or relevant practical experience and applications from working professionals with non-graduate qualifications will be considered on an individual basis.

• If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English.

IELTS: 6.0 (with no element below 5.5)

Pearson PTE: a score of 56 (with no element lower than 51)

Cambridge English Test – Advanced: 169 (with no element lower than 162)