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at Academy of Art University · United States
Duration
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Intake
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Mode
Full Time
The Advertising & Branded Media Technology MA at Academy of Art University helps students build technical skills for careers in advertising. Students focus on subjects in advertising and creative development, including art direction, copywriting, campaign work, and AI for advertising. The program also includes design thinking and visual communication, typography, digital graphics, and motion graphics and video.
Students take major coursework that totals 33 units, plus graduate liberal arts coursework of 3 units. Major classes include ADV 602 Art Direction, ADV 604 Copywriting, ADV 606 Campaign, ADV 623 Humans, Not Consumers: How Human Insights Drive Brand Strategy, ADV 634 AI for Advertising, ADV 646 Advanced Campaign, COM 690 Your Media Portfolio, GR 616 Design Thinking & Visual Communication, GR 617 Type Forms, IXD 600 Digital Graphics, and IXD 613 Motion Graphics and Video. Completion includes a Final Portfolio Review.
Successful completion of Final Portfolio Review
Minimum grade of C in all required 36 units
Minimum 2.0 cumulative GPA and the following Academic Study requirement: 1 Art Historical Awareness & Aesthetic Sensitivity course
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Yes — 1 are listed on the university's Educads page, with eligibility and deadlines.
Academy of Art University is #2,208 in the United States on research impact (401 citations).
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