The Bachelor of Arts in Business Administration Marketing and Sales at Spartanburg Methodist College is a business degree that prepares you to support business growth through promotion, advertising, sales pitches, and related activities. You learn tools, strategies, and tactics such as sales kits, promotional materials, and advertising strategies, alongside topics focused on the promotion and selling of a business or product. The course also covers branding and packaging and creating sales pitches.
The degree includes the Camak Core professional development program as part of the curriculum. Camak Core courses are for-credit and provide practical experiences and workplace skills development while you are still in college. Career-related preparation is supported through what you do across marketing and sales topics, including different kinds of advertising, branding and packaging, and preparing to help a company get noticed.
This program prepares graduates for multiple career avenues in marketing and sales roles, including Marketing Director, Sales Director, Digital Marketing Professional, Advertising Representative, Event Marketer, Fundraiser, Social Media Manager, Media Buyer, Public Relations Specialist, Sales Representative, Marketing Research Analyst, SEO Manager, Account Executive, and Brand Manager.
