The Business Administration, Marketing - Certificate at Community College of Rhode Island gives students an academic foundation and practical skills development in marketing. Students study topics including Principles of Marketing, Marketing Communications, Sales, Advertising Principles, and Financial Accounting, alongside Workplace Relationships and Introduction to Business.
The certificate totals 25 hours and follows a recommended sequence across two years. Coursework includes a work-based learning course, Principles of Management (Work-Based Learning Course), plus required marketing and communications classes covering integrated marketing communications through written and oral communications, advertising plan strategies, and research strategies.
This certificate is designed for individuals already working in the business world who want a background in marketing, or who want to explore the field by studying a variety of up-to-date topics. Credits earned in this certificate can be applied toward an associate degree program in Business with a concentration in Marketing or General Business.
Modules
- Financial Accounting
- Workplace Relationships
- Introduction to Business
- Principles of Management^ (Work-Based Learning Course)
- Principles of Marketing
- Marketing Communications
- Sales
- Advertising Principles
